News sites may offer original reporting or aggregate content from various sources. Some news websites employ professional journalists who write and post their own articles; other news websites utilize really simple syndication (RSS) feeds to send headlines, news stories, editorials and blog posts directly to subscribers.
To display only blog posts in the News web part, create a selection column in the pages library for the communication site home page with an “Blog Category” category.
Article Directories
Article directories are repositories of freely available content which is freely available (within each directory’s terms of service) for publishers and webmasters to re-publish. Article directories offer publishers an avenue for publishing articles for additional traffic – submit one and they could publish it both on their website and ezine, providing additional visits via their subscribers and readers if enough people subscribed/readership of each director.
Years ago, article submission was an integral component of SEO. It allowed writers to write an article and submit it to hundreds of directories with hopes that others would publish it on their sites and ezines – often leading to low quality articles being posted online and leading to Google penalties as a result.
Recent years, however, have witnessed the diminishing of article directories as an effective strategy for webmasters. Many webmasters have stopped submitting articles and even those still doing it don’t seem to see any ranking benefits from doing so.
However, some savvy marketers still use article directories as a marketing strategy to promote their websites, blogs, brands, and products. They recognize the high quality content on these websites as being key in driving leads and sales for their business.
Social Bookmarking
Social bookmarking sites are ideal for businesses hoping to reach new audiences. Offering an effortless means of content distribution and SEO boost, search engines recognize these websites as quality backlinks. Furthermore, bookmarking services also allow users to store tagged links on their websites that will later appear as search results in an organized list – making them highly visible to customers.
Most social bookmarking websites allow you to organize tagged items into categories based on topic, popularity, politics, news, tech or sports – such as Reddit, Digg or Slashdot – that allow for browsing by topic or popularity; examples include Reddit, Digg or Slashdot; other notable social news websites include Tumblr which combines blogging with bookmarking; Pocket provides services that allow readers to save articles for later reading;.
Social bookmarking sites typically provide specific discussion threads or “rooms” for each subject area, with a standard taxonomy to organize them. In some instances, users can even create their own interest-specific rooms to find like-minded readers and connect.
For instance, if your passion lies with business, Reddit allows you to host forums dedicated to it or join communities such as Inbound Marketing. Pinterest and Medium offer additional business inspiration while driving traffic back to websites via blogs hosted there.
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