SMS Marketing Campaigns: Definition, Benefits, and Practices for Top Results

Definition Of SMS marketing?

SMS Marketing is the latest invention of marketing because the number of mobile users today are much more then the viewers, readers or listeners through other mediums. SMS stands for Short Messaging Services. SMS Marketing can create one-on-one communications with your market. It is the basic need for all companies to be successful in entering market source and easiest way for the promotion of any business. cost is too low from other marketing channels like print, electronic and other mediums.

 Best Practices for SMS marketing?

• Timing Of Your Message:

Unlike email, which is only checked a few times daily (at most), people open text messages almost immediately. This is great for urgent messages, but you don’t want to abuse this power by disturbing contacts at odd hours in the day.

• Using to compliment your digital marketing strategy

SMS and email  are the channels that are complementary. You can create campaigns through both channels, using email for including more detailed information and SMS to communicate more time-sensitive or urgent information.

Why is SMS marketing effective?

• High Engagement Rates: SMS engagement rates are higher as compared to email, with 90% of SMS messages read within 3 minutes of receiving them. This makes SMS very helpful in delivering critical information with a high success rate.

• Most Effective Tool Emerging Start Up’s:  If your business is trying to enter as a new player in countries , SMS is a much better channel to communicate information.

SMS Marketing Tool Essential?

• Short& Long-term promotions for retail or e-commerce businesses/Start up
• Reminders for appointments, classes , fees, courses etc.
• Updates about events or customer orders or Wishlist updates
• Official alerts , Notifications , Announcements.

Who can benefit from SMS marketing services?

• E-commerce stores : Either sending a promotional campaigns, or order/shipping confirmations, SMS is the most reliable and updated tool
• Travel companies : The SMS services is essential for travel companies because customers need real-time information. This includes flight time updates, gate changes, cancellations, weather alerts, and many more. With SMS services you are able to tell customers exactly what they need to know, without having to worry about if they will see it in time.