How to design your display box that showcases your brand
Designing a custom display box that showcases your brand can be an effective way to increase your brand awareness and attract potential customers. Here are some tips for creating a custom display box that reflects your brand:
1. Define your brand identity: Your display box design should be consistent with your brand identity. Start by understanding your brand values, personality, and target audience. Consider how you want your brand to be perceived by your customers and how you can convey that through your box design.
2. Choose the right box shape and size: The shape and size of your box should complement your product and make it easy for customers to pick up and carry. For example, if you sell small items, a compact package that fits in the customer’s hand may be a good choice. Remember to consider the weight and fragility of your product to ensure the box is strong enough to protect it.
3. Use eye-catching graphics and colors:
Your display case should grab customers’ attention and convey the essence of your brand. Use bold graphics, fonts, and colors that align with your brand identity. Consider using images or symbols to support your brand message.
4. Highlight your product’s key features: Use your display to highlight your product’s key features or benefits. Consider using a transparent window or cutout to showcase the product inside the box.
5. Add branding elements: Add your logo, slogan, and other branding elements to the box design. It will help customers remember your brand and make finding your product in stores easier.
6. Consider sustainability: More and more customers are seeking environmentally friendly packaging options. Consider using recycled materials or design a box that can be reused or recycled.
Follow these tips to create your display box that showcases your brand and attracts potential customers. Be sure to test your design with a target audience or mockup to communicate your brand message and product features effectively.
Materials used in the custom production of showcases
Custom display cases can be made from various materials, each with unique properties and benefits. Here are some of the most commonly used materials when making your display case:
1. Corrugated Cardboard: Corrugated cardboard is one of the most popular materials for manufacturing display boxes due to its lightweight, robustness, and cost-effective properties. It can be easily cut and folded into different shapes and sizes, making it a versatile option for other products.
2. Cardboard: Cardboard is another popular material for making display cases. It is a thicker and stiffer version of regular paper and is often used for high-end packaging due to its smooth and professional appearance.
3. Plastic: Plastic is versatile and can be molded into various shapes and sizes. It is often used for transparent display cases or when a waterproof and durable material is needed. However, plastic is not the most environmentally friendly option and can be more expensive than other materials.
4. Wood: Wood is a more premium and luxurious option for making a display case. It is robust, durable, and can be customized with different finishes, such as painting or engraving. However, wood is also more expensive and not suitable for every product.
5. Metal: Metal display cases are often used for luxury products requiring a durable, high-end packaging solution. They can be customized with different finishes, such as chrome, matte, or glossy.
6. Foam: Foam inserts can be added to display boxes to protect and support fragile products such as electronics or glass.
When choosing materials for your custom display box, consider product weight, fragility, and desired appearance. Each material has unique properties and benefits, and the right choice can enhance your brand image and provide an unforgettable customer experience.
The role of color in custom display box design
Color plays a vital role in the design of your showcase. It can evoke emotions, convey a brand message and attract potential customers. Here are a few ways color can influence your custom display box design:
1. Brand recognition: Color is an essential part of brand recognition. Consistent use of color in your packaging design can help customers remember your brand and differentiate it from the competition. Choose colors that align with your brand identity and use them consistently across all your packaging and marketing materials.
2. Emotions: Colors can evoke different emotions and feelings in people. For example, red can evoke excitement and passion, while blue can convey confidence and professionalism. Consider the emotions you want to evoke in your customers and choose colors that match those feelings.
3. Product Association: Certain colors can be associated with specific products or industries. For example, green is often used in organic or natural products, while black is commonly used in luxury or high-end products. Consider the associations customers may make with specific colors and choose accordingly.
4. Contrast: Contrasting colors can help your product stand out on a crowded shelf or display. Choose complementary colors or colors that contrast with your product to make it more eye-catching.
5. Legibility: The color of your text and graphics should be legible against the background color of your display box. Ensure enough contrast between them so customers can easily read and understand the information.
When designing your custom display box, consider color’s role in communicating your brand message and attracting potential customers. Choose colors that match your brand identity, evoke the desired emotions, and make your product stand out on a crowded shelf.