The communication landscape on apps has hit hyper-drive especially over the recent years. Secondly, the proliferation of app-first credo has now urged every SaaS brand to diligently cater a seamless communication experience for their users, regardless of the platform.and device.
Now, especially in an over-crowded app space like Android – how can brands keep up to the modern CX demands and engage with their users across a wide range of digital channels?
Well, orchestrating an in-app chat service is one of the best ways to get the ball rolling in this case.
In fact, a well-crafted, contextual message can actually turn simple monotonous actions like filling a form, email subscription, downloading a guide) into pivotal moments both for the brand and the user.
Sounds curious? Let’s keep the conversation going!
Braving the new-world UX with in-app chat?
To be fair, having an uber-cool Android app, let alone doesn’t guarantee success for any brand, since users today demand an interactive community experience within the app at all costs.
Evidently, the blended conversational capabilities tailored by chat, voice and video features captivates and delights users at every step of the way, fostering a contextual and highly-connected digital ecosystem on all fronts.
As a result of this personalized messaging and accelerated real-time support, in-app chat will be crucial in nailing customer expectations, fuelling engagement and future-proofing the brand’s digital expansion at scale.
Is Android in-app chat a safe bet?
Ever knew that over 90% of apps downloaded on app stores are used only ONCE and deleted after download?
This sure is a shocking revelation however, the lack of app-based real-time interactions seconds this statistic even further.
Well, keeping users engaged at all costs with in-app chat is the name of the game for brands. In fact, a recent study quantifies that over 64% of users demand such capabilities on apps across use cases. In fact, better conversations transcend to creating better user experiences – and over 60% of enterprise business leaders believe in it too.
Moreover, a study states that niche features like chat boosts conversion rate by 2.8X on any app comfortably well, adhering to the unique product goals and needs of each use case.
Evidently, creating room for in-the-moment interactions within apps is undoubtedly the safest bet for users across platforms – Android, iOS and web.
6 reasons why in-app chat is a brand priority:
Now that we know what in-app chat is and are looking for reasons to blend in one onto your Android apps – read on to debunk 6 pivotal reasons that makes this modern messaging experience a ubiquitous need for every brand.
- Drives users to take action:
The deluge of notifications received every day, most of which have very little value to offer, leaves users stranded and often in a state of chaos.In such cases, even the simplest of personalization can make a world of difference.
Primarily, the cutting-edge native chat has on apps is clearly its ability to aid personalized messaging experiences that compound growth.Ultimately, this immersive feature helps users engage deeply with the product, offers more control and nudges them to take pertinent action.
- Aids in-the-moment support
In an hyper-competitive era, the lack of expert support results in increased churn rates – and for the most part, users expect meaningful real-time solutions for their problems faster if not immediate.
Bearing in mind this norm, enabling chat, voice and video features on Android apps not only offers in-the-moment support but also makes the interactions quite fun-filled. Ergo, driving proactive native conversations is the key to delivering utmost value for users amongst niches.
- Blended user experience
The tactic of re-routing users to external sites for assistance might have sounded fair for brands a few years ago. But not right now!
Post the emergence of native messaging, queries are addressed within the app without sparking a sense of disconnect and anxiety for the users. Well, this innate ability of in-the-moment chat deepens product adoption and in turn boosts growth prospects for brands.
- Promotes convenience and ease of use
Gone are the days when brands relied on a single channel to interact with their customers. At the moment, keeping things conversational across all channels is definitely the way-forward for upping UX on apps.
Speaking of channels, in-app chat emerges to be the most befitting solution to reach users contextually and quite conveniently. More so, given the ease of use, brands can easily transition their apps to incorporate such modern experiences using chat APIs & SDKs without hassle.
- Eliminates friction in interactions
From filling out forms to periodic updates, every app is associated with certain basic chores and making these enjoyable for the users is quite a task for every brand today.
Instead of barraging them with these chores, creating a user-friendly atmosphere fuelled by targeted in-app notifications eliminates friction and lets users feel recognized, that way, they are likely to stay with your brand for foreseeable future
- Enhanced agility and upgrades
For successful functioning of apps, scalability and feature enrichments are vital. And without adequate platform support, these version upgrades would fail to make an impact upon apps.
Although, in case of the chat implementations propelled by low-code aids, new functionalities, updates and security fixes are instantly weaved into the system and can be effortlessly scaled to suit businesses’ needs with precision and ease.
Essentials of a Android in-app chat:
Taking into account the quintessential benefits of incorporating messaging features on apps, an ideal communication experience on Android apps should encompass the following features for optimal user experience across niches.
- One-to-one chat: Aids instant feature-rich messaging capabilities between users to get connected in real-time
- Group chat: Enables instant messaging capabilities within a group of users for effective in-the-moment collaboration
- Video & voice calling: Drives powerful video & voice interaction which is inclusive of private and group calling features, enabling ease of interactions amongst users
- Language translation: Translates messages on apps eliminating language and geographic barriers of communication for global business giants
- File transfer: Permits users to transfer files viz docs, images, and other information both privately and publicly on any channel in clicks
- Delivery status: Displays delivery status of the message and calls such as delivered, failed etc for streamlining communication
- Typing indicator: The real-time indicator enables user to know whether the messaging channel is ongoing and if the user is actively typing
- Push notifications: Effectively targeted and segmented push notifications in the form of in-app message notifications works best in amplifying key business results
- Data security: Binds conversations with security best practices such as encryption, firewall, signal protocol etc.
In the end, by virtue of these essential features and much more out-of-the-box capabilities, firms can maximize the benefits of chat on apps irrespective of the use case and tech stacks and drive key results, KPI and ROI with utmost efficacy.
Building better UX with Android in-app chat
For obvious reasons, the future clearly belongs to brands who prioritize hyper-personalized messaging, one that caters rich and customer-centric experiences across channels.
And in this fast-paced realm, MirrorFly’s SDKs foster developer-first implementation of enriched chat experiences on Android apps in a compliant manner.
In the end, a seamless in-app messaging with its endless engagement, retention and conversion opportunities is hands down the most sound route for future proofing the growth and expansion of SaaS brands across the globe.
