Social Media MArketing-When we say social, it’s social media marketing. Social media is an extension of the internet and a public forum that allows users with common interests to interact with each other and share information using various social media platforms like Twitter, Facebook, LinkedIn, Pinterest, Instagram, etc.
Social media marketing involves using a variety of online and offline media to create, acquire and maintain a community of consumers who will become brand advocates.
WHAT IS SOCIAL MEDIA MARKETING
SMM stands for Social Media Marketing, and it’s a way to get your business noticed online. It’s a great way to reach an audience of people who are already interested in your product or service and can help you build your brand.
This channel is especially popular because you don’t have to be a tech-savvy person—you can still use it! SMM involves using social media sites like Facebook, Twitter, Instagram, or YouTube to promote your business in a way that encourages interaction between customers and owners.
Benefits of Social Media Marketing
1. Increased Visibility
Social media marketing can increase the visibility of your business. By posting on social networks, you allow people who are interested in your niche to find you and learn about what you do. You may not get many followers right away (unless you pay) but if you have a good following over time then you’ll start getting noticed.
2. Improved SEO
Search engine optimization is an effective way to improve your website ranking. Many people don’t realize they need help optimizing their sites until after they’ve spent hours trying to rank for specific keywords. When companies use social media marketing they not only reach potential customers, but can connect them with each other and show a bigger picture of the brand.
3. Better Customer Service
When customers write reviews about your product or service, they give feedback that can help you improve your company. Your customers will feel more comfortable giving you positive feedback because they know they’re doing business with someone that cares. When customers share your posts on their Facebook timelines, this shows that you are active on a network frequented by them and their friends. If they like what they read, they could become future clients or even refer your services to others.
4. Build Trust
The internet is full of people looking to make money. A lot of ways to make money online seem sketchy, but some are legitimate. Building trust and gaining the confidence of your audience will help you gain loyal customers and keep them coming back for more. That’s how businesses stay strong.
5. Free Advertising
If anyone knows anything about advertising, it is free! People love sharing things they enjoy with their friends and family. Posting pictures of yourself enjoying your products helps you build a reputation and gives your fans something to talk about.
6. Boost Sales
Social networking posts that are well written and informative help drive traffic to your page. Sharing content related to your industry increases your chances of being shared further. This means more exposure and more sales.
7. More Traffic
Sharing content on various channels builds links between your pages. This helps your search engine rankings and drives more traffic to your site.
Social Media Marketing Tools
2. Facebook Advertising Tools
3. Twitter Advertising Tools
4. Instagram Advertising Tools
5. Google Adwords Advertising Tools
8. SEO (Search Engine Optimization) Tools
9. LinkedIn Advertising Tools
10. Linkedin Group Advertising Tools
11. Pinterest Advertising Tools
12. Reddit Advertising Tools
13. Blogging & Article Submission Sites
Social Media Marketing tips for beginners
1. Understanding Social Media Basics
Before starting any social media marketing campaign, it’s crucial to understand how to use them effectively. You may think that these platforms are meant only for sharing pictures and videos, but they actually have many different features.
For example, Instagram lets users add location tags and geotag their posts. These features allow people to share where they are at a specific time. Facebook uses its own map feature to show the exact location of posts. Snapchat does not provide maps, but it can still help users find out what their friends are doing.
2. Researching Your Target Audience
The first step is finding who your target audience is. Who do you want to reach? What type of content would they respond best to? Once you know this information, you can start building posts that connect with these individuals. A good way to discover your target audience is through hashtags. Hashtags are special keywords that appear after a hashtag symbol (). If your target audience is using certain hashtags, then they will likely see your post if you use those same ones.
Also, look at the groups your potential followers belong to. Many social networks have built-in groups that users can join. See what types of discussions are happening there and see whether your business could be involved.
3. Choosing the Right Platform
If you plan on doing social media marketing, make sure you choose a platform that fits your current situation. There are several options when it comes to choosing a social network, including Facebook, Twitter, YouTube, and Pinterest. Each platform has pros and cons. Some websites even offer all four options for free.
Facebook offers basic functionality, but the site has grown tremendously over the past few years. It now has 1 billion active monthly users, making it the largest social networking website worldwide. To keep up with this kind of traffic, Facebook charges businesses for advertising.
Twitter provides a quick and simple way to send messages, links, and updates to thousands of people instantly. However, Twitter is great for getting initial exposure because each message requires no more than 140 characters. Because there is no moderation, tweets can be taken down for violating policies.
YouTube is a video hosting website owned by Google Inc. That makes it one of the biggest sites online. People go here to watch videos and learn how to improve their skills. However, unlike other websites, YouTube allows anyone to upload videos, meaning that all the content is user created.
Pinterest is a visual bookmarking website. Users create boards, add images, and link them back to websites. Businesses can use this site to boost brand awareness, increase product sales, and generate more leads.
4. Posting Content consistently
Once you have decided on which platform to build your social media marketing strategy, it’s time to start posting content. You don’t need to post every single day, but try to post content consistently at least once per week. As long as you’re consistent, readers won’t mind waiting around to read your content.
At its core, Social Media Marketing is about connecting with your audience and inviting them to partake in conversation. It’s not as easy as launching a hashtag into the ether and hoping for the best, though. You must be dedicated to making it work, creating content that is thoughtful, entertaining, sincere, funny, smart and delightful. Boring content will fail miserably no matter who you are.
