When I have a clear understanding of her vision
I like to deliver about 1200-1400 digital files for 12 hours. Of course, this depends on the size of the ceremony and the reception location. Sometimes I deliver more photos than the average because there will be special circumstances.
I will always meet with the bride before the wedding to discuss my coverage plan and ensure all the details are covered. At this meeting, I can tell the bride which part of her wedding she wants covered, e.g. ceremony, bridal party, honeymoon, reception, etc. When I have a clear understanding of her vision, I will provide detailed proposals.
I will also provide the information needed to execute my plan and make it easier for me to shoot the wedding. I can usually come up with an estimate of what to charge based on the wedding photography Surrey number of hours I spend shooting. When we are done discussing everything, I will ask for a deposit upfront.
In my experience, the bride needs to know how much the photographs cost. This can be tricky. You may need to talk to your family and friends about the price of the package, and the amount you can afford. I always do this before I make any deposit, as you never know what kind of mood the bride is going to be in.